Our history

Pragnell and Rolex

Our History

Pragnell is a sixth-generation family jeweller. Our founder, George Pragnell, declared that "our knowledge is your safeguard" and, as one of the only family-owned, full-service jewellers in the UK, it is a statement that still rings true today: ensuring that the Pragnell name continues to symbolise our innate commitment to quality.

image of Pragnell in the 1940's

A Rich and royal Heritage

George Pragnell was fortunate enough to look after Queen Mary when she visited Biggs of Maidenhead and Farnham throughout the 1930s and late 1940s. After he established his own showroom in Stratford-upon-Avon, the company flourished and, through marriage and merger, now encompasses George Tarratt (est.1915), Philip Antrobus (est.1815) and Waters & Blott (est.1850). Today, the company remains under the direction of family members Charlie Pragnell, Tom Crookenden and Hugo Blott. The business has three UK showrooms and extensive archives, including the original sketches of Queen Elizabeth II’s engagement ring and the Antrobus bracelet gifted to her by Prince Philip on their wedding day.

Rolex and Pragnell

It is the values of quality and service that have united Pragnell and Rolex in their relentless pursuit of perfection over the years. For over half a century, Pragnell has been proud to be an Official Rolex Retailer, upholding and championing the exacting standards of the Swiss watchmaker. It is thanks to this enduring close partnership that Pragnell is able to provide an extensive selection of Rolex models across our showrooms located, in Stratford-upon-Avon, Leicester and in the heart of London’s Mayfair.

Image of Mayfair showroom
Image of Leicester showroom

the Pragnell Experience

At Pragnell, we pride ourselves on our unrivalled knowledge, range and service. In addition to a wealth of personal experience, our team members are also trained to the highest standards by Rolex. Each showroom is designed to reflect the quality and craftsmanship of the Swiss watch brand and is equipped to offer you the very best experience. Within our in-house Rolex-accredited workshop, we offer a full range of services. From choosing your time piece to maintaining the movement, we are here to help.

Visit Our Rolex Showrooms

Visit our Rolex showrooms or contact us to speak to one of our experts. Our dedicated and knowledgeable staff look forward to guiding you through the exclusive offering of Rolex watches available at Pragnell.

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