Pragnell Mayfair

Luxury Handcrafted & Bespoke Jewellery in London

With over 170 years of British craftsmanship, the Pragnell Mayfair showroom epitomises the finest in London luxury jewellery. Located on prestigious Mount Street in the heart of Mayfair, the showroom presents handcrafted high jewellery masterpieces, extraordinary vintage treasures, an extensive bridal collection, and bespoke creation services, all alongside the latest Pragnell collections. Complementing this is an exclusive selection of luxury Swiss watches, featuring Rolex, Patek Philippe and Greubel Forsey. As one of the UK’s last family-owned full-service jewellers, Pragnell delivers an exceptional client experience defined by heritage, artistry, and highly personalised service.

Pragnell Showroom, Mount Street, Mayfair, London

Planning Your Visit to Pragnell Mayfair

Immerse yourself in the ultimate luxury at Pragnell Mayfair, exquisitely situated on Mount Street in the heart of Mayfair, London. Conveniently located just a short walk from Bond Street (0.4 miles) and Marble Arch (0.4 miles) stations, and with parking options near Marble Arch, your visit is seamless and stress-free. Our boutique welcomes you Monday to Saturday, with extended hours on Thursdays for relaxed evening browsing. For a truly personalised experience with a trusted Mayfair jeweller, we recommend booking an appointment with one of our experts. Enjoy the ease of Click & Collect—shop online and collect your chosen piece at your convenience.

FIND US AT

14 & 16 Mount Street
Mayfair, London
W1K 2RF

OPENING HOURS

Monday – Wednesday: 10:00am – 6:00pm
Thursday: 10:00am – 8:00pm
Friday – Saturday: 10:00am – 6:00pm
Sunday: Closed

+44 (0) 20 7409 2845

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Bespoke Jewellery in Mayfair

From Sketch to Stone

Create the ring or jewel you can’t find anywhere else with Pragnell’s bespoke jewellery service in Mayfair. Your journey begins in our townhouse showroom with a private consultation, where our designers sketch ideas inspired by your story and chosen stones. Every stage—design, crafting, and final fitting—is completed in Britain by master artisans, ensuring a beautifully personal piece made to last. Whether you’re commissioning a one of a kind engagement ring or re imagining an heirloom, our bespoke process offers exceptional craftsmanship and a truly personalised luxury experience. To begin creating your unique piece, book an appointment with our Mayfair team.

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Handcrafted in Britain, Presented in Mayfair

Every Pragnell piece is crafted by master artisans using traditional techniques refined over six generations, reflecting the brand’s deep heritage of British craftsmanship. The vast majority of our jewellery is handmade in our own British workshops, where designers, goldsmiths and gem setters work in close collaboration to achieve exceptional quality. Each creation is designed to last a lifetime, embodying the beauty, rarity and precision for which Pragnell is renowned. As proud members of the Responsible Jewellery Council, we ensure transparency, responsible sourcing and the preservation of centuries old craft skills—values that define every jewel we create.

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High Jewellery

Discover extraordinary high jewellery in Mayfair, where Pragnell presents one of a kind masterpieces showcasing rare jewels and exceptional British craftsmanship. Each piece is handmade and entirely unique, forming part of the exclusive Pragnell Masterpiece collection, celebrated for its artistry and rarity. View these museum worthy creations by appointment in our Mount Street townhouse.

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Rare Vintage Jewellery

Explore our curated selection of exceptionally rare vintage jewellery, featuring signed creations from renowned houses and historic pieces spanning centuries of design. Hand selected by the Pragnell family, these storied jewels offer impeccable provenance and timeless beauty. Discover vintage treasures in the heart of Mayfair, available to view by appointment.

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Luxury Swiss Timepieces

As an Authorised Retailer for Rolex and Patek Philippe, our Mount Street showroom offers expert guidance, aftercare and servicing, alongside a curated selection of luxury Swiss timepieces. Meet with a specialist for a dedicated watch consultation in Mayfair.

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Sustainability & Sourcing

Pragnell is committed to offering ethical diamonds in London, upholding the highest standards through full alignment with the Responsible Jewellery Council (RJC) and its strict principles of responsible sourcing and transparency. Every diamond is personally selected by members of the Pragnell family, ensuring exceptional quality and ethical integrity from mine to masterpiece. With six generations of expertise, Pragnell partners only with trusted global workshops and responsible mining communities—such as long standing collaborations in Botswana—to ensure sustainable, community supportive sourcing.

Explore our full commitment to responsible luxury on the CSR & Ethical Practices page.

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A Historic London Location

Nestled on prestigious Mount Street, the Pragnell showroom in Mayfair reflects our long-standing heritage in London’s jewellery trade, with craftsmanship roots extending back to the early 1800s through historic houses such as Philip Antrobus and Waters & Blott. Pragnell has over 170 years of expertise, including its connection to Queen Elizabeth II’s 1947 wedding jewellery—her diamond engagement ring and bracelet were originally designed by Philip Antrobus. This royal legacy continued when Pragnell acquired the Antrobus archives. On 21 November 2017, exactly seventy years and a day after the royal anniversary, Pragnell opened the Mayfair showroom at 14 Mount Street, marking a new chapter in the family’s historic London presence.

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Our Services

Pragnell Mayfair offers expert jewellery services, including bespoke design, ring resizing, jewellery polishing and cleaning, valuations, claw re tipping, pearl re stringing, restoration, and full watch servicing and repairs .

Frequently Asked Questions

Below are the answers to our most commonly asked questions. Should you want to find out more please feel free to Contact Us and begin your Pragnell experience.

Mayfair is recognised as one of London's luxury shopping districts, home to many established jewellery houses specialising in high-quality pieces. Our boutique on Mount Street offers a wide selection of fine gold jewellery and luxury timepieces.
You can discover rare antique jewellery at and various specialist antique shops throughout London. Our boutique in Mayfair provides access to a diverse range of antique jewellery.
Our Mayfair showroom provides a full suite of luxury services including bespoke jewellery design, engagement and wedding ring consultations, vintage and masterpiece jewellery, watch servicing and repairs, valuations, ring resizing, jewellery restoration, claw re tipping, pearl re stringing, and polishing/cleaning.
Yes. Our Mayfair showroom specialises in bespoke creations, allowing clients to collaborate with our designers to craft truly one of a kind pieces. This includes engagement rings, remodelling heirlooms, and custom fine jewellery.
Yes. Each Pragnell diamond is hand selected by a member of the Pragnell family and is responsibly and ethically sourced, following sustainable and transparent practices in line with our long standing commitment to responsible craftsmanship.
Yes. Our Mayfair showroom is an Official Rolex and Patek Philippe Retailer, offering the latest luxury Swiss timepieces and expert product guidance.
Yes. We provide expert watch servicing and repair consultations for Swiss timepieces—including Rolex and Patek Philippe—carried out by specialist watchmakers.
Our Mayfair opening hours are:
Monday–Wednesday: 10:00am – 6:00pm
Thursday: 10:00am – 8:00pm
Friday–Saturday: 10:00am – 6:00pm
Sunday: Closed
Yes. We offer private appointments for jewellery, bespoke consultations, and watch enquiries. You can book an appointment online or directly through our Mayfair showroom team.
Yes. Our restoration services include re tipping claws, pearl re stringing, polishing, cleaning, and full jewellery restoration, as well as bespoke remodelling of heirloom pieces.
Yes. We curate a distinctive selection of vintage and antique jewellery alongside exceptional modern masterpieces, reflecting our family’s long heritage in London’s jewellery trade.
Our Mayfair townhouse blends over 170 years of British craftsmanship, an unparalleled selection of masterpieces, exclusive collections, bespoke design, and official status as a Rolex and Patek Philippe Retailer—all delivered with award winning customer service rooted in family values.
Yes. Our Mayfair specialists provide professional jewellery valuations for insurance, resale, estate purposes and more.
You’ll find us at:
14 & 16 Mount Street, Mayfair, London, W1K 2RF.
The showroom is located in the heart of Mayfair, close to luxury shopping streets and historic landmarks.
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