Bespoke Jewellery Services
Designed by you. Handcrafted in Britain by master craftspeople.
At Pragnell, our bespoke jewellery service transforms your vision into a one of a kind masterpiece—designed by you and handcrafted in our British workshops. Whether creating a bespoke engagement ring, commissioning a custom jewellery design, or reimagining an heirloom, our master goldsmiths, designers, and GIA gemmologists work with you from initial sketch to final polish. Every detail is tailored, every element is personal, and every jewel reflects generations of expertise.
Begin your journey by booking a private appointment or visiting one of our showrooms in Stratford upon Avon, Mayfair, and Leicester.
The Bespoke Journey
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1. Your Personal Design Consultation
Start your journey online or at one of our heritage showrooms. In a complimentary, no obligation consultation, your dedicated specialist will explore your inspirations—personal sketches, heirloom pieces, or our archive of antique and contemporary designs. Together, you’ll define your aesthetic, lifestyle and symbolism to shape a design that is unmistakably yours.
Book a private appointment or visit one of our showrooms.
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2. Selecting Exceptional Gemstones
With guidance from our expert GIA gemmologists, you’ll explore a selection of hand selected diamonds and coloured gemstones either in person or via private video consultation. We’ll help you consider cut, colour, clarity, and character to find stones with both exceptional beauty and meaning, then pair them with your preferred metal and design details.
Find out more about our Diamond Sourcing policy.
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3. Visualising Your Creation
Your chosen concept is brought to life as a detailed 360 degree CAD model, letting you to visualise every proportion, profiles and light play from every angle. We refine every aspect until it is flawless—your final design and quotation are only finalised once you are completely delighted.
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4. Handcrafted in Britain
Your commission is handmade in our British workshops by master goldsmiths, combining generations of traditional bench artistry with cutting-edge precision. Each piece is expertly finished, inspected and hallmarked with The Pragnell Seal, our enduring mark of quality and excellence.
Upon completion, we invite you to experience a private reveal of your creation, either in our showroom or through a discreet virtual presentation.
Learn more about our generations of craftsmanship.
What We Create
Bespoke Engagement
Choose every element—diamond or coloured gemstone, shape, setting style, metal, and personal motifs—to create a bespoke engagement ring that is truly yours.
DISCOVER
Custom Jewellery Design
From necklaces and earrings to bracelets, brooches, and statement rings, we thoughtfully craft bespoke fine jewellery that reflects your unique story, personal style, and way of life.
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Redesigning Jewellery
We offer redesign and remodelling—transforming inherited or vintage jewellery into new pieces that preserve emotional significance while giving them contemporary relevance.
DISCOVERWhy Choose Pragnell
Unmatched British Craftsmanship
Over 170 years as a family owned, full service jeweller. Our workshops bring together goldsmiths, GIA gemmologists, designers, engravers and valuers under one roof.
Ethical & Responsible Sourcing
We prioritise responsibly sourced materials and offer repurposing as a sustainable choice. Learn more about our standards in diamond and gemstone sourcing.
Heritage Showrooms & Discreet Service
Visit Stratford‑upon‑Avon, Mayfair (London), and Leicester for private consultations, discreet service, and access to one of the UK’s widest selections of fine jewellery and luxury watches, plus in‑house design, repairs, restorations, and valuations.
End to End Excellence
From concept and CAD to setting and finishing, everything is managed in house, ensuring uncompromising quality at every stage.
Reasons to Choose Bespoke Jewellery
• To create a unique design with personal meaning
• To incorporate heirloom stones or redesign vintage pieces
• To mark a milestone with personalised symbolism
• To achieve precise proportions, comfort and wearability
• To ensure ethical materials and British craftsmanship
Begin your bespoke journey and create a jewel designed by you and crafted in Britain by Pragnell.
Custom Pieces & Personalisation
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Customising Existing Pragnell Designs
If a Pragnell jewel has captured your imagination, we can recreate it with your preferred gemstone, metal, or proportions, or adapt design details to suit your style.
ENQUIRE
Personalised Jewellery
Celebrating individuality through birthstones, engraving, zodiac motifs and meaningful custom details with sentimental significance.
DISCOVER
Loveletters Jewellery
Create a personalised Loveletters bracelet in 18ct yellow, rose or white gold, featuring initials, dates or a word of importance—crafted as a lasting symbol of love.
DISCOVERFrequently Asked Questions
Below are the answers to our most commonly asked questions. Should you want to find out more please feel free to Contact Us and begin your Pragnell experience.
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