Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance.
Whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.
Browse our selection and find the perfect model for any occasion.
The Watch Edit
A curated selection of our favourite timepieces from TAG Heuer.
The Fuel of TAG Heuer
By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation, constantly pushing the limits and showcasing its heritage.
Renowned for introducing the Mikrograph in 1916, it is little wonder that TAG Heuer has been sponsoring Formula 1® teams since the 1970s. Their highly precise and functional movements have long connected the brand to the world of sport.
A Unique Savoir-Faire
Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d'être. Spread over four production sites, TAG Heuer's expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology.
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