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Breitling

Founded in 1884, the Swiss brand pioneered navigational tool watches and invented the modern chronograph. Over the years, pilots and adventurers alike have relied on the brand’s highly accurate timepieces.

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Founded in 1884, the Swiss brand pioneered navigational tool watches and invented the modern chronograph. Over the years, pilots and adventurers alike have relied on the brand’s highly accurate timepieces.
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Breitling Men's Watches
Breitling

Men's Watches

Breitling Ladies Watches
Breitling

Ladies Watches

View By Collection

Choose a timepiece to find out more about its design and see different configurations.

The Watch Edit

A curated selection of our favourite timepieces from Breitling.

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An Obsession with Quality

Leon Breitling started his company in Saint-Imier in 1884. He specialised in both timepieces and measuring equipment, finding his niche in the manufacture of chronographs. These hand-held timing devices were in great demand by the military, scientific researchers and athletic associations.

Gaston Breitling took over after his father’s death in 1914. Under his stewardship, the company produced the first chronograph with two push pieces, allowing for the measurement of multiple times in sequence. In 1952, they launched the Breitling Navitimer, a combination of the words navigation and timer, a timepiece designed with a flight-specific slide rule. This legendary timepiece was an instant hit with pilots and has been an icon of aviation ever since. In the late 70s, struggling with his health, and his sons too young to take over, Willy Breitling sold his assets and his familiar brand names to a visionary entrepreneur Ernest Schneider. Schneider continued to grow Breitling’s legacy, and develop Breitling watches over the next four decades.

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Defining the Classic Diving Watch

In the 1950’s, having conquered the skies, Breitling turned their attentions to the Oceans. The growing fields of professional deep-sea diving and Marine exploration, as well as the publics interest in aquatic sports and leisure activities, increased the demand for reliable timekeeping instruments that could accompany them on their underwater adventures.

In 1957, Breitling unveiled two exceptional diving watches, a time only diver and a chronograph both named Superocean. Drawing from their experience in making incredibly legible aviation instruments, the Superocean boasts maximum readability underwater along with a trailblazing design. To survive the rigorous challenges of the ocean, both are 200m water resistant.

The Breitling Superocean continued to evolve over the next six decades into a number of robust and reliable performance watches. Breitling now devotes two families to this evolution: the modern Superocean, and the vintage-inspired Superocean Heritage.

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The Embassy by Pragnell

Our dedicated watch showroom in Stratford-upon-Avon, the heart of the English countryside.
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Our dedicated watch showroom in Stratford-upon-Avon, the heart of the English countryside.
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Frequently Asked Questions

Below are the answers to our most commonly asked questions. Should you want to find out more please feel free to Contact Us and begin your Pragnell experience.

Breitling and Rolex are both luxury Swiss watch brands, but they cater to different styles. Rolex is known for prestige and resale value, while Breitling excels in aviation-inspired design and technical features. In terms of quality, both are excellent, but Rolex typically commands a higher status in the luxury watch market.
No, Breitling is not owned by Rolex. Breitling is an independent Swiss watch brand owned by private equity firm CVC Capital Partners, while the Hans Wilsdorf Foundation manages Rolex.
The most affordable Breitling watches in the UK are models from the Breitling Endurance Pro range, which starts from around £2,500–£3,000 depending on the specifications.
Breitling watches retain value reasonably well, particularly popular models like the Navitimer and Superocean. However, Rolex generally outperforms Breitling in terms of long-term resale value.
Yes, Breitling watches are known for their precision, durability, and aviation heritage. Each model is COSC-certified for accuracy, making them excellent choices for enthusiasts who value performance and design.
Breitling watches can be a solid investment if you choose limited editions or iconic models. However, they're best purchased for enjoyment and craftsmanship rather than guaranteed profit, as value retention varies.
In the UK, Breitling watches typically range from £2,500 for entry-level models to over £60,000 for high-end or limited-edition pieces. Prices depend on materials, movement, and model rarity.
All Breitling watches are made in Switzerland, with production centred at their high-tech facility in La Chaux-de-Fonds. Each watch meets strict Swiss Made standards for quality and craftsmanship.
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