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The Watch Edit
A curated selection of our favourite timepieces from Cartier.
The Legendary Santos
Cartier's watchmaking story began in 1904 when Louis Cartier created a wristwatch for his friend, the pioneering Brazilian aviator Alberto Santos-Dumont. At a time when pocket watches remained the norm, Santos-Dumont needed a practical way to read the time while flying. Louis Cartier's solution became one of the earliest purpose-built men's wristwatches and marked the beginning of Cartier's enduring horological legacy. The Santos was later released to the public in 1911 and remains one of the Maison's most recognisable creations.
Defined by its square case, exposed bezel screws and clean architectural lines, the Santos reflected the spirit of innovation that characterised the pioneering age of flight. More than a practical instrument, it established design codes that continue to influence Cartier watchmaking today
The Tank
In 1917, Louis Cartier introduced another of the Maison's most celebrated designs: the Tank. Inspired by the form of military tanks seen during the First World War, its bold geometric silhouette represented a radical departure from traditional round watch cases. A prototype was presented to General Pershing before the watch was officially launched in 1919.
Characterised by its parallel brancards, balanced proportions and understated elegance, the Tank quickly became a design icon. Over the decades it has inspired numerous interpretations while retaining the distinctive aesthetic that has made it one of the most influential and enduring wristwatch designs ever created.
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