Custom Jewellery Design
At Pragnell, you help create a bespoke piece, guided by six generations of British jewellery expertise. Our designers, gemstone specialists, and master goldsmiths work with you to shape a custom jewellery design that expresses your style, story, and vision.
We craft each piece in our British workshops and finish it to the Pragnell Seal standard.
Your Custom Design Experience
.jpg)
A Personal Consultation
Schedule a private appointment at our showrooms in Stratford upon Avon, Mayfair, or Leicester, or start your journey with a virtual consultation for a one-to-one design discussion. Bring inspiration images, sketches, or simply an idea — our team will guide you through refining proportions, considering your lifestyle, and selecting the finest materials.
In your consultation, you will:
• Explore styles and silhouettes crafted around you
• Review curated diamond and coloured gemstone options
• Establish timelines and investment levels with transparent guidance
_(1).jpg)
Design Development
Your ideas are transformed into hand sketches and CAD concepts, enabling you to visualise your jewel from every angle. Detailed renders and optional 3D models allow you to refine every element — from setting style and stone proportions to height, comfort, and wearability — before crafting begins.
• Hand sketches to establish design direction
• CAD design and renders for precision
• Optional 3D prototypes for ergonomics and fit
Quality assurance: Every completed jewel is independently hallmarked and bears the Pragnell Seal.
_(1).jpg)
Selecting Exceptional Gemstones
Our specialists present a curated selection of diamonds and coloured gemstones — from vibrant sapphires and rich emeralds to exceptional rubies. Every stone is chosen for its beauty, integrity, and perfect suitability to your design.
• Diamond shapes: round, oval, emerald, pear and more
• Coloured gemstones: sapphire, ruby, emerald and distinctive cuts
• Expert guidance across cut, colour, clarity, and carat weight
For further inspiration, explore our Engagement Rings and Jewellery Collections.
Crafted in Our British Workshops
Every custom piece is handmade by Pragnell master goldsmiths,
setters, and polishers who combine traditional techniques with modern precision. The result is exceptional craftsmanship, lasting comfort, and a jewel created to endure for generations.
• Hand fabrication and precision setting
• Meticulous finishing and durability checks
• Final hallmarking and the application of the Pragnell Seal
Begin Your Custom Jewellery Project
Whether you are commemorating a significant moment, marking a new chapter, or creating a piece unlike any other, our team is honoured to guide you through the custom design process.
BOOK AN APPOINTMENTYou May Also Be Interested In
_(1).jpg)
Designing a Bespoke Engagement Ring
One of our most requested commissions, a bespoke engagement ring allows you to create a beautifully balanced and deeply personal design.
DISCOVER_(1).jpg)
Redesigning and Transforming Heirlooms
Our team can sensitively remodel heirloom jewellery, resetting gemstones or refining metal to create a contemporary interpretation while preserving sentiment.
DISCOVERWhy Choose Pragnell for Custom Jewellery Design?
• Six generations of British jewellery expertise
• British craftsmanship in our own workshops
• Access to exceptional gemstones curated by specialists
• A transparent, personalised journey from concept to completion
• Finished to the standard of the Pragnell Seal
• Showrooms in Stratford upon Avon, Mayfair, Leicester
Frequently Asked Questions
Below are the answers to our most commonly asked questions. Should you want to find out more please feel free to Contact Us and begin your Pragnell experience.
Jewellery CLP Page
Contact us