Pragnell Stratford-upon-Avon

5 - 7 Wood Street

With over 170 years of experience in hand‑crafting rare jewels, Pragnell is proud to be one of the UK’s last family‑owned, full‑service jewellers. Our Stratford‑upon‑Avon showroom offers an exceptional range of services, including expert jewellery craftsmanship, bespoke design, valuations, repairs, and restorations.

We house the widest selection of fine and vintage jewellery, watches, and silver—both modern and antique—in the UK. As an official partner of Rolex and Patek Philippe, our showroom also showcases the very best in luxury Swiss timepieces.

We warmly invite you to visit us in Stratford-upon-Avon, where our knowledgeable team will be delighted to assist you.

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Our History

In 1954, George Pragnell and his young family arrived at number 5 Wood Street, with dreams of building a business and a home. To this day, our headquarters stand in the very same building in the heart of Stratford-upon-Avon; the Pragnell history and family values are embedded within these walls. The town of Stratford and its most famous son, William Shakespeare, are indelibly tied to this building, which was built by a friend and drinking companion of the great Bard, Abraham Sturley, in 1594.

Over the years, the original Pragnell home in Wood Street has expanded to incorporate four Tudor cottages, including numbers 5 and 6. 2019 was a landmark year in the Pragnell story as we underwent an exciting expansion into number 7. Along with a revamp of our existing buildings, these plans doubled our showroom space, enabling us to showcase an even wider selection of our fine jewellery and timepieces.

In 2024, we are delighted to unveil a further development of the showroom. The new design provides an elevated space that houses an exceptional showcase of Pragnell jewellery, along with a state-of-the-art workshop on the mezzanine level overlooking the jewellery showroom. Existing clients and visitors to Stratford-upon-Avon can experience our skilled goldsmiths and watchmakers' craft, from viewing windows into the workshop to watch these master craftspeople at work.

The new layout of the flagship showroom features spaces dedicated to the finest watchhouses, Rolex and Patek Philippe, showcasing their most recent styling and interior design.

Stratford-upon-Avon

5-7 Wood Street
Stratford-upon-Avon
CV37 6JA

OPENING HOURS

Monday – Saturday: 9:30am – 5.30pm
Sunday: Closed

+44 (0) 1789 267 072

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Our Products

Our Services

Why Choose Pragnell?

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Diamond Sourcing

Each Pragnell diamond is of the highest standard, has been selected by a member of the Pragnell family, as well as being responsibly and ethically sourced.

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Sustainability

From gemstones to gold and the art of handcrafting, every piece of Pragnell jewellery is created in a sustainable, fair and transparent way.

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The Heart of Pragnell

Philanthropic work has remained at the heart of the company. We support a range of charitable organisations both local to Stratford-upon-Avon and across the nation.

Our Other Showrooms

From Market Street to Mayfair you can be sure of a warm welcome at any of our showrooms across Great Britain.

Stratford-Upon-Avon
Mayfair
Leicester
Stratford-Upon-Avon (Pre-Owned Watches)
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