Pragnell Mayfair
14 & 16 Mount Street
Luxury Handcrafted & Bespoke Jewellery in London
With over 170 years of British craftsmanship, Pragnell Mayfair is recognised as one of the leading independent jewellers in Mayfair, London. Located on prestigious Mount Street, the townhouse showroom presents handcrafted high jewellery, remarkable vintage and antique jewellery, an extensive bridal offering and highly personalised bespoke jewellery design services. We offer a discreet jewellery experience defined by expertise, artistry and family heritage, welcoming clients from across London and beyond.
The showroom also features an exclusive selection of luxury Swiss timepieces, with Pragnell recognised as an Authorised Retailer for Rolex and Patek Philippe. Mayfair is also home to an exceptional selection of independent haute horlogerie, including Greubel Forsey, Laurent Ferrier, Ferdinand Berthoud and Ludovic Ballouard. As one of the UK’s last family-owned full-service jewellers and a Responsible Jewellery Council member, Pragnell combines international credentials with a trusted reputation, offering specialist jewellery and watch care.
Planning Your Visit to Pragnell Mayfair
For those searching for a trusted jeweller near me in Mayfair, our Mount Street showroom offers discreet access to fine jewellery, private appointments and expert care in the heart of London.
Conveniently located just a short walk from Bond Street (0.4 miles) and Marble Arch (0.4 miles) stations, and with nearby parking options, your visit is seamless and stress-free. Our boutique welcomes you Monday to Saturday, with extended hours on Thursdays for relaxed evening browsing. For a truly personalised experience, we recommend booking an appointment with one of our experts. Enjoy the ease of Click & Collect—shop online and collect your chosen piece at your convenience.
FIND US AT
14 & 16 Mount Street
Mayfair, London
W1K 2RF
OPENING HOURS
Mon to Wed, Fri & Sat: 10:00am – 6:00pm
Thu: 10:00am – 8:00pm
Sun: Closed
Bank Holidays: Closed
SEASONAL OPENING HOURS
Sundays 6, 13 & 20 December: 11:00am – 4:00pm
Christmas Eve: 10:00am – 4:00pm
Christmas Day: Closed
Boxing Day: Closed
Sunday 27 December: Closed
Monday 28 December: Closed
Tuesday 29 December: 10:00am – 6:00pm
Wednesday 30 December: 10:00am – 6:00pm
New Year’s Eve: 10:00am – 4:00pm
New Year’s Day: Closed
Saturday 2 January: 10:00am – 6:00pm
+44 (0) 20 7409 2845
Why Visit the Pragnell Mayfair Showroom
• A discreet townhouse showroom on prestigious Mount Street
• private design consultations in a relaxed setting
• Rare high jewellery and vintage pieces unavailable elsewhere
• Full on-site services
• Family-owned, trusted, and highly personal service
Bespoke Jewellery in Mayfair
From Sketch to Stone
Create the ring or jewel you can’t find anywhere else with Pragnell’s bespoke jewellery service in Mayfair. Your journey begins in our townhouse showroom with a private consultation, where designers sketch ideas inspired by your story and chosen stones. Every stage—design, crafting and final fitting—is completed in Britain by master artisans, ensuring a beautiful piece, made to last.
Whether commissioning a one-of-a-kind engagement ring or re-imagining an heirloom, Pragnell’s bespoke process offers a truly personalised luxury experience. To begin creating your unique piece, book an appointment with our Mayfair team.
From Initial Consultation to Finished Jewel
STEP 1
Initial Consultation
Begin with a private consultation with a member of the Mayfair team to discuss your ideas, preferred style, lifestyle and budget. Existing or inherited jewellery can also be reviewed, helping to inform the design and direction of your bespoke commission.
STEP 2
Design Development
Our designers develop the initial concept through sketches, considered design proposals and a visual 3D model. Explore a selection of carefully selected diamonds and coloured gemstones before refining the design and agreeing the final specifications.
STEP 3
Crafting in Britain
Once approved, the design is entrusted to Pragnell's British workshops. Designers, goldsmiths and gem setters work together using traditional techniques to craft, set and finish the piece by hand, ensuring exceptional quality, precision and beauty.
STEP 4
Final Fitting and Presentation
The completed piece is presented at the Mayfair showroom, where a final fitting can be arranged if required. The team will explain the craftsmanship behind the design, provide guidance on its care, and ensure every detail has been finished to the highest standard.
Common Bespoke Commissions at Pragnell Mayfair
Clients may commission a or bespoke engagement ring, create a jewel around a personally selected gemstone, or or reimagine inherited jewellery for a new generation. This could include resetting a family diamond, transforming an existing brooch into a pendant, or developing an entirely original high jewellery design with Pragnell’s specialists.
Bespoke Timescales and Budget
As every commission is individual, timescales and costs vary according to the design, chosen materials, gemstone availability and level of craftsmanship required. The Mayfair team will discuss an appropriate budget and provide an indicative schedule once the initial design direction has been established. Please or contact the showroom if the piece is required for a particular date.
FIND OUT MORE
Handmade in Britain, Presented in Mayfair
Every Pragnell piece is crafted by master artisans using traditional techniques refined over six generations, reflecting the brand’s deep heritage of British craftsmanship. The vast majority of our jewellery is handmade in our own British workshops, where designers, goldsmiths and gem setters work in close collaboration to achieve exceptional quality. Each creation is designed to last a lifetime, embodying the beauty, rarity and precision for which Pragnell is renowned.
As proud members of the Responsible Jewellery Council (RJC), we uphold transparency, responsible sourcing and the preservation of centuries-old craft skills—values that define every jewel we create.
High Jewellery & Rare Vintage Jewellery in Mayfair
High Jewellery
Discover high jewellery in Mayfair, where Pragnell presents one-of-a-kind masterpieces showcasing rare natural gemstones. Each piece is handmade and entirely unique, forming part of the exclusive Pragnell Masterpiece collection, celebrated for its artistry and rarity. Book an appointment to view these museum-worthy creations
Rare Vintage & Antique Jewellery
Explore our curated selection of rare vintage jewellery in Mayfair, featuring signed creations from renowned houses and historic pieces spanning centuries of design. Hand-selected by the Pragnell family, these storied jewels offer impeccable provenance and timeless beauty. Discover historic jewellery, available to view by appointment.
Engagement Rings in Mayfair
Discover exquisite engagement rings in Mayfair, where Pragnell presents finely crafted designs celebrating enduring love. From elegant diamond solitaires to distinctive gemstone designs, each ring is handcrafted with exceptional attention to detail. Clients may explore refined ready-to-wear styles or commission a bespoke engagement ring, created in collaboration with Pragnell’s designers and gem specialists. View engagement rings by appointment in our townhouse showroom.
Luxury Swiss Timepieces
As an Authorised Retailer for Rolex and Patek Philippe, our showroom offers a curated selection of luxury Swiss timepieces alongside aftercare and servicing. Meet with a specialist for a dedicated watch consultation in Mayfair.
Independent Haute Horlogerie
Discover exceptional independent watchmaking at Pragnell Mayfair, with timepieces from some of the world's most distinguished haute horlogerie maisons.
Our Services in Mayfair
Pragnell Mayfair offers expert jewellery services, including, ring resizing, jewellery polishing and cleaning, valuations, claw re-tipping, pearl re-stringing and restoration, alongside full watch servicing and repairs provided by specialist craftspeople.
Sustainability & Sourcing
Pragnell is committed to offering ethical diamonds in London, upholding the highest standards through full alignment with the Responsible Jewellery Council (RJC) and its strict principles of responsible sourcing and transparency. Every diamond is personally selected by members of the Pragnell family, ensuring exceptional quality and ethical integrity from mine to masterpiece. With six generations of expertise, Pragnell partners only with trusted global workshops and responsible mining communities—such as long-standing collaborations in Botswana—to support sustainable, community-focused sourcing.
Explore our full commitment to responsible luxury on the CSR & Ethical Practices page.
A Historic London Location
Nestled on prestigious Mount Street, the Pragnell showroom in Mayfair reflects a long standing-heritage in London’s jewellery trade, with craftsmanship roots extending back to the early 1800s through historic houses such as Philip Antrobus and Waters & Blott.
Pragnell’s heritage includes its connection to Queen Elizabeth II’s 1947 wedding jewellery—her diamond engagement ring and bracelet were originally designed by Philip Antrobus—cementing a legacy of royal-level craftsmanship.
This historic lineage continued when Pragnell acquired the Antrobus archives.
On 21 November 2017, exactly seventy years and a day after the royal anniversary, Pragnell opened its Mayfair townhouse showroom at 14 Mount Street, marking a modern chapter in the family’s enduring London presence.
Customer Feedback
Frequently Asked Questions
Below are the answers to our most commonly asked questions. Should you want to find out more please feel free to Contact Us and begin your Pragnell experience.
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