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New Watch Showroom

We are delighted to announce the opening of our new showroom, The Embassy by Pragnell, at Number One Wood Street, in Stratford-upon-Avon. The new showroom is dedicated to showcasing watches from leading Swiss watch brands.

The Embassy, spanning 180 square metres, offers an unparalleled selection from some of the world’s finest luxury Swiss watch brands, including Cartier, Jaeger-LeCoultre, Breitling, IWC Schaffhausen, BVLGARI, Tudor, and Panerai. It also features a curated collection of Fope jewellery. These brands are represented with dedicated brand boutique offerings, showcasing their latest interior styling and product selections from each partner brand, to offer a truly elevated retail experience.

The historic market town of Stratford-upon-Avon has been home to Pragnell since 1954, when our first showroom occupied Number Five Wood Street and subsequently expanded into adjacent properties (Six and Seven Wood Street), where the flagship showroom remains today.

The Pragnell name symbolises a unique commitment to quality and craftsmanship. As an authorised partner of some of the most prestigious brands in the watchmaking industry, Pragnell holds relationships that span generations. It’s values of respecting tradition whilst embracing innovation, and an exemplary understanding of watch design and manufacture make Pragnell a leading house for leading names.

With more than 170 years of handcrafting rare jewels, Pragnell is one of the last family-owned, full-service jewellers in the UK. We specialise in commemorating life’s significant moments with pieces of exceptional beauty, rarity, and quality.

Our Pragnell ambassadors are ready to welcome visitors to The Embassy. The exquisite interior design creates a high-quality boutique environment within which to browse while maintaining a relaxed and friendly atmosphere in the heart of Stratford-upon-Avon.

There will be a second phase to The Embassy, further enhancing the unique brand partner offering, with exciting plans to be announced later in the year.