Championing High Horology
Our shared values
At Pragnell, we understand that the future of horology is a balance between respecting tradition and embracing innovation. Unified in our common appreciation and understanding of heritage, technology and craft, we are proud to have been appointed the exclusive UK distributor for a curated selection of the world’s most revered high horology houses.
Highly prized by collectors, these unique ateliers make only a handful of watches each year, distinguished by their originality and unparalleled craftsmanship. Partnering with these outstanding independent houses marks a significant new chapter in Pragnell’s long-standing commitment to championing artisanal excellence and ensures we remain the leading
house for leading names in the UK.
Ferdinand Berthoud
Founded in 2015, the atelier of Ferdinand Berthoud produces only thirty
watches per year over four different models from their workshops in
Fleurier, Switzerland.
Their award-winning timepieces (most recently the GPHG 2023 –
FB 3SPC.1) are crafted with passion and precision, representing a unique fusion of horological art and scientific expertise. Each model is designed as a testament to the legacy of the 18th-century clockmaker Ferdinand Berthoud, after whom they are named.
Greubel Forsey
Art of Invention
Launched in 2004 by Robert Greubel and Stephen Forsey in La Chaux-
de-Fonds, Switzerland, Gruebel Forsey produces less than one hundred
watches per year. Each piece is a showcase of extraordinary complexity
championing their values of absolute exclusivity, creativity and innovation.
Having patented seven new highly complex developments, including the
Double Tourbillon, Quadruple Tourbillon and Double Balancier, their innovations showcase the brand's commitment to pushing the boundaries
of watchmaking, winning them multiple awards including GPHG, Gaia Prize and International Chronometry Competition. With over 30 unique
calibres created since 2004, Greubel Forsey continues to produce
watches that define new chapters in watchmaking.
Ludovic Ballouard
Geneve
Founded in 2009 in Athenza, just outside Geneva, Switzerland, the atelier
of Ludovic Ballouard sees time differently, producing only a handful
of award-winning watches per year. Time may be divided into past,
present and future, but for Ludovic Ballouard, the only time that counts
is the present.
Both the Upside Down and Half Time watches are unique showcases
of eccentric complications that play with the concept of how time is
presented, forcing the wearer to be perpetually reminded that the most
important time is the present.
Laurent Ferrier
Geneve
Laurent Ferrier’s creations are grounded in his love of refined classicism and pure mechanical perfection, a unique blend the atelier demonstrates by continually creating exceptionally crafted timepieces devoid of superfluous detail.
As a third-generation watchmaker, Laurent Ferrier has always believed in perpetuating the legacy of Swiss horology. He continues developing award-winning timepieces with his son, Christian, from their workshops in Plan-les Ouates, Switzerland.
Lederer
Timeless Innovations
Winner of the GPHG 2021 innovation award, inventor of breakthrough
concepts and extraordinary watches, Bernhard Lederer has spent over four decades redefining the boundaries of chronometry.
Driven by a deep understanding of time and a passion for innovation, he
established his workshop in Saint Blaise, near Neuchâtel, in the cradle of
Swiss watchmaking. His creativity and innovative concepts come from a
desire to ‘Think Differently’.
Through independent research of history’s horological greats and masterful engineering, he has reimagined the escapement, blending tradition with ground-breaking precision.
A Family Legacy
Our knowledge is your safeguard
At Pragnell, we pride ourselves on our unrivalled understanding of watch design and manufacture. This deep passion for horology has been developed over generations in partnership with a number of the world’s leading Swiss watch houses and is reflected in the knowledge of our sales consultants and the breadth of brands we are able to offer.
Underpinned by an understanding and appreciation for craft, we also have brand-accredited workshops, with watch technicians trained directly by Rolex, Patek Philippe and Tudor. This ensures we are able to offer the same high standards of service in-house as when a watch is sent to the manufacturer.
Patek Philippe
A long history of partnership
Pragnell and Patek Philippe have a long history dating back to 1969 when Jeremy Pragnell ordered his first Patek Philippe watch, which was personally delivered by the now honorary president, Philippe Stern.
Since then, both Pragnell and Patek Philippe have collaborated on some unique timepieces. In 2004, for Pragnell’s 50th anniversary, a series
of five-minute repeaters were created by Patek Philippe, one of which has since achieved a world record price at auction.
In 2016, for William Shakespeare’s 400th anniversary, Pragnell commissioned a one-of-a-kind dome clock to celebrate their links with
Stratford-upon-Avon and the great bard. The panels depict scenes from The Merry Wives of Windsor, Richard III and Romeo and Juliet, each
masterfully created using the ancient technique of Limoges painted enamel.
To this day, the two families enjoy a close relationship, affording us an unparalleled offering of Patek Philippe watches across our dedicated
boutiques within each of the showrooms.
Rolex
Relentless pursuit of perfection
For over half a century, Pragnell has been proud to be an Official Rolex Retailer, upholding and championing the exacting standards of the
Swiss watchmaker. The values of quality and service have united Pragnell and Rolex in their relentless pursuit of perfection over the years. Standing testament to our shared values, all of our watch consultants are trained by Rolex.
Pragnell also has two Rolex-accredited workshops and is a member of the Rolex Certified Pre-Owned scheme, offering a full-service provision.
Thanks to this enduring close relationship, Pragnell are able to provide an extensive selection of Rolex models in dedicated boutiques within each of our showrooms.
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