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The Chanel brand is known worldwide for its innovative fashion pieces and fragrances. It was in 1987 that the company launched its first watch collection, with the Chanel Première watch. Shortly after the successful launch of this collection, they opened their first watch boutique in Paris.
This iconic French brand is associated with provocative designs and signature motifs, and Chanel watches are no exception. The stunning collection of timepieces reflects the same creative boldness that characterised Gabrielle Chanel, thus ensuring that each Chanel watch gives time a unique allure with its instantly recognisable style.
In 2000, Chanel released the J12 collection. The timepiece uses ceramic as its core material and has a distinguishing all-black design. It became a commercial sensation and was considered as one of the most iconic modern watches. Following its success, the brand later went on to design an all-white version in 2003.