Art Deco is an international decorative arts movement which took the world by storm. Most popular between 1920 and 1940, the style relied on bold lines, geometric shapes and vibrant colours. Early twentieth century painting styles such as Cubism were a major influence in the development of the movement. Art Deco took its name from the Exposition Internationale des Arts Décoratifs et Industriels Moderns, an exhibition held in Paris in 1925. Art Deco was technically the first international style of the twentieth century.
As a lady's wardrobe changed to suit the times it was inevitable that jewellery would follow close behind. Jewellery needed to flatter and to an extent be more streamlined to fit in with the new silhouette. Geometric patterns were very much in. The most common engagement ring stone cuts were emerald, asscher and baguette. Diamonds, rubies, sapphires and emeralds were the stones of choice. The vibrant colours suited the time and the booming economy allowed for the use of high-quality stones.
A new fashion trend that emerged was hair ornamentation. Women started cutting their hair shorter which made it more difficult for them to create elaborate patterns with their own hair. This allowed jewellers to jump in and fill the gap. Tiaras, clips and combs became all the rage. Earrings also changed significantly. As hair became shorter, earrings became longer.
Women often want something a little out of the ordinary when it comes to jewellery, something to stand out from the crowd yet to be classical and elegant at the same time. Art Deco jewellery is in high demand at the moment because it meets the needs of the modern woman; it is both unique and elegant. It is also in limited supply which naturally makes it even more desirable.