Oli Wheeler

British Motocross Endurance Rider

Adventure Time

A friend of the family, Oli is a rare jewel with a shared passion for watches and adventure. Starting his racing journey in the 1980s, riding BMX freestyle in competitions around the world, he then moved on to racing karts, where he became a championship winner in 2000. Wanting to combine his love of travel and adventure, he turned to endurance motocross and now competes all over the world and has his sights set on racing the gruelling Paris to Dakar Rally in 2026.

Racing Rally Raid

Rally Raid Marathons are off-road endurance championships involving highly modified motorbikes and cars. Lasting anywhere between 2 and 15 days long, the racer's driving and wayfinding abilities are tested over distances up to 5000km on challenging terrain, including dunes, forest roads, mountain passes, and boulder-strewn riverbeds.

Oli has successfully competed in ten UK Rally Raids and three international Rally Raids, winning one and placing in the top 10 in the others.

Driven by Precision

“I am genuinely fascinated by the intricacy and precision engineering of a mechanical watch; in the same way I am with a racing engine.“

As a lifelong collector of timepieces, Oli's ethos is that there is a watch for every occasion, like the various machines he has raced over the years. From robust to refined, each contains hundreds of parts, each meticulously crafted to perform perfectly in its environment, much like an engine.