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Chanel - J12

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In 2000 the J12 was introduced. Inspired by sailing and the sea the J12 range changed the way the watch world looked at ceramics in watchmaking. Ceramic does not corrode, it will not cause allergic reactions, it is very hard to scratch (3-4 times harder than steel), it is light (more so than titanium) and, assuming the watch is protected from hard impacts, it should last a lifetime. The material has been adopted by some of the biggest names in the business for bezels and even whole cases. The unisex designs are available in a number of different sizes from traditional ladies to oversize and with various precious metal and stone set options. In 2005 Chanel introduced a Tourbillion J12, showing that their watches were intelligent and not just pretty. They will no doubt continue to produce timeless pieces.