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Bespoke Diamond Rings

Just for you

From classic to contemporary to one-of-a-kind antiques, Pragnell offers an extensive selection of engagement rings to suit all tastes. But if you are looking for something made just for you, we also offer a bespoke design service to suit any budget. A bespoke design can range from something as simple as a tweak to an existing engagement ring, to creating a never-before-seen design. The options are limitless. The whole process, from design to diamond sourcing to handcrafting the ring, is managed in-house, so you can rely on Pragnell’s expertise and service at every stage.



Initial consultation

Whether you have a clear idea of your bespoke ring design in mind or you are just starting out, our showroom staff will talk you through the process and all the options, with no obligation to buy. Using the wide range of engagement rings in our showroom as a guide, they will ask questions and gauge your reaction to different styles to help narrow down your preferences, working with your budget in mind. An extensive online database of designs provides another source of inspiration. Of course, you are also welcome to bring along images or inspirations of your own as a starting point for the discussion.

Sketches take shape

During your initial conversation, our staff may begin to create rough sketches in front of your eyes, to help visualise your ideas. Our showroom staffs are trained gemmologists and many of them have worked as goldsmiths themselves, so they are a valuable source of expertise when it comes to the practicalities of engagement ring design. They are experts in listening and taking note of your preferences as well as offering insights of their own, so together you will arrive at a handful of options to take forward to the next stage of design.

Computerised designs

Our showroom staff will relay the details of your consultation and your initial ideas to our team of in-house designers, who will turn the notes and rough sketches into a more formal, computerised design that can be emailed to you. This design includes lifelike computerised images of the various options, along with a moving 360-degree video so you can visualise the ring from all angles. At this stage there is still no obligation to buy; you are welcome to make changes, or start again from scratch until you reach your perfect, personalised design.

Choosing the diamond

Once you have agreed on your design, the next stage is choosing the diamond or gemstones. Having discussed your budget during the initial consultation, our gemologists will present a selection of stones. The price of a diamond varies greatly depending on how it is graded on the four Cs, so our staff will talk you through the various options and help you choose the finest stone for your budget. Once you have chosen a diamond or coloured gemstone for your bespoke design, we will estimate the final cost of the ring; only then will a deposit be taken and the design enters development.

Handcrafted with love

Each Pragnell engagement ring is handmade in Great Britain by craftspeople who fuse traditional goldsmithing techniques with the latest technologies. Your bespoke design is no different: once you have signed the design off, the computerised design will be sent to our team of expert goldsmiths who, through close communication with the design team, will bring it to life. Each ring is crafted around the individual gemstone, ensuring a perfect fit, and finished with the utmost attention-to-detail. The result is a one-of-a-kind piece of jewellery that you will cherish forever.

The final reveal

Commissioning a bespoke engagement ring is an incredibly special process and a time of great excitement. Once your ring is finished and has been inspected to make sure it meets our strict quality standards it will be marked with the Pragnell Seal: a guarantee of quality materials and fine Great British craftsmanship. We will then invite you back to the showroom to celebrate the final reveal with a glass of champagne, or deliver it to you personally. We are confident that the ring will exceed your expectations, but the journey does not stop there. We offer complimentary resizing on all engagement rings, as well as complimentary ultrasonic cleaning and claw retipping for life, so that your one-of-a-kind ring will last forever.

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