The Pragnell Difference

To quote George Pragnell, our company’s founder, “Our knowledge is your safeguard”. We have been supplying high quality jewellery, including GIA certified platinum diamond engagement rings, for generations from our home in Stratford-upon-Avon. So when we say that our name is our bond, we truly mean it. Thanks to the Pragnell diamond difference you can rest assured that what we promise we will always deliver: exceptional craftsmanship and attention to detail, equally matched by unrivalled customer service.

Premium diamonds

Our Graduate Gemmologists – among the most knowledgeable professionals in the precious gemstone industry – view many diamonds but only select a few.

Independent certification

All diamonds from Pragnell are independently certificated by one of the world's leading diamond laboratories: GIA, IGI, HRD and Anchor.

Responsibly sourced

You can have a clear conscience, because every diamond we have ever dealt with – and will ever deal with – is 100% conflict free.

Superior materials

At Pragnell we use platinum for our diamond engagement rings, as it provides a superior polish to white gold and offers greater security.

Handmade with love

Every ring is unique, crafted by hand in one of our workshops and then finished to the highest specifications.

Bespoke design option

Should you not find exactly what you are looking for in our Diamond Collection, we have the skill to create a custom design as a unique commission.

Complimentary valuation

All of our diamond rings are supplied with a complimentary valuation for insurance purposes, completed by one of our in-house registered valuers.

Complimentary adjustment

Free-of-charge adjustments to ensure the perfect fit are provided in our own workshops.

Complimentary after care

We also offer a complimentary lifetime cleaning and inspection service to help you safeguard your investment and maintain your peace of mind.

Thoughtfully priced

At up to 30% less than high street prices, our diamond jewellery combines exceptional quality with incomparable value.

Interest-free payment

If you wish to spread the cost of your important purchase we are able to offer Interest Free Credit on every piece from our Diamond Collection (subject to status and standard Terms & Conditions).