The diamond buyer at Pragnell must ensure that only the most brilliant and liveliest stones are selected. Each stone must perform to an equal or better colour and clarity grade than is stated on its certificate. Distinctive, individual characteristics of each stone must be assessed. It’s a process that’s particularly important at George Pragnell due to the range of diamond cuts, whether it’s rough diamonds, rose cuts, old cuts or the modern brilliant, all of which are used in our jewellery. All of our diamonds must be part of the Kimberley process, which guarantees that they are conflict free.